I understand the benefit of joining your little rewards club. And I'm happy to use the little cards... but WHY MUST I CARRY IT ON MY KEYCHAIN!?! I enjoy having only 3 keys to carry around. I don't need any more crap.
So I end up throwing the little cards in the bottom of my purse... and there they lay.
Every time I purchase something, you can look up my account via my phone number. What's the point of those little cards again?!